Is Ubuntu having an identity crisis?

By on March 6th, 2010     

Ubuntu Re-BrandingBy now, you must have know or atleast heard about Ubuntu's rebranding. Canonical has changed a lot of things about  Ubuntu from the font used in its logo to its default theme. Talking about the theme, Ubuntu has made a radical departure from its typical brownish theme to a new "light" theme. While there is no doubt that the new theme looks much better than the previous human theme, anyone who has seen it cannot help but notice that it looks suspiciously like Mac OS X.

So, here is the new Ubuntu on the top and Mac OS X on the lower one. It is really hard to not notice the similarity.

Ubuntu

Mac OS X

Lets look at the similarities in a little more details.

Monochromatic icons

Ubuntu

Mac OS X

The one on the top is Ubuntu and that below it is Mac OS X. See the similarity? Earlier versions of Ubuntu have a colored icons in the panel. With the new theme that is being proposed for Lucid, it has been replaced by monochromatic icons.

Icons

Ubuntu

Mac OS X

If we look a little more closely at the icons, it is clear that the similarity is not in the color only. It looks like Ubuntu have completely ripped off the Mac icons.

Windows button placement

Ubuntu

Mac OS X

Earlier versions of Ubuntu used to have the minimize, maximize and close buttons of the windows on the right. With the light theme, it has been shifted to the left - that is also where Mac OS X has its buttons.

Wallpaper

Ubuntu

Mac OS X

On the right is the default wallpaper that is to be used in Ubuntu Lucid and on the right is the default wallaper of Mac OS X. Lots of purple - similar?

With so much similarities, there is no doubt that Ubuntu is trying to look like a Mac. The only things that seem to be missing now seems to be the Apple logo and the dock.

There is no denying that Mac OS X has one of the best looking UI and the new Ubuntu "light" theme also looks very beautiful. From my experience, I have seen that one of the primary thing that attracts people to an OS is the looks. Factors like usability, stability etc. generally come later after using it for sometime. A lot of people that I have shown Ubuntu to have dismissed it because it looks "ugly". With the new "Mac" looks Ubuntu is sure to attract a lot of newbies.

But let us talk about identity. Popular OSs like Mac OS X, Windows, Ubuntu are instantly recognized because of their unique look. This creates an identity of the OS among the general people. Even many of my friends who do not use Ubuntu knows of its brownish looks. Although many hated it and called it ugly, Ubuntu is instantly recognized due to brownish looks. However, by copying a Mac, Ubuntu has effectively given up this identity.  Will this means its image is now reduced to a Mac-look-alike? This is very unfair to an excellent OS.

I know the Ubuntu community has many exceptional people. Surely, coming up with a good looking OS which does not scream "rip-off" at first glance should not be such a big task for them.




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  • Jeff

    Dude. You need to learn your left from your right. The close minimize and maximize buttons shifted LEFT not RIGHT.

    • Anonymous

      Thank You Jeff for pointing out the typo, we have corrected it :-)

  • http://ben-deepthought.blogspot.com/ Ben

    Lets see…

    Applications still have their own menu bars (the file, view, etc. menus are not shared on the top of the screen).

    OS X has only one menu (the apple) for applications/whatever else is in there (I’ve never actually seen it open, believe it or not, now that I think about it), but Ubuntu has a menu for applications, places, and system settings.

    Button placement is a personal preference in Gnome. Seeing as few distributions have been daring enough to put it on the left by default, I don’t see what’s wrong with this.

    The wallpaper is really a stretch. Sure it has similar colors, but it really looks nothing like the wallpaper for OS X. If they ship Lucid with that wallpaper I’ll be disappointed; not because it looks like OS X, but because it really doesn’t look very good.

    Nothing to see here, move along. ;)

    • Anonymous

      Yes Jeff, Even I would agree with you on the point that the Wallpaper does not look very good and not the new logo either!

      • http://ben-deepthought.blogspot.com/ Ben

        “…but my name’s not [Jeff], it’s [Ben].”

        –Greg, Brady Bunch
        ;)

  • http://drsjlazar.blogspot.com/ shane

    Here are 2 more images to consider…

    http://en.wikipedia.org/wiki/File:Xerox_8010_compound_document.jpg

    http://en.wikipedia.org/wiki/File:Apple_Macintosh_Desktop.png

    And, I thought we beat this monkey to death. The window decoration buttons are still on the right by default. The guy who took the Ubuntu screenshot likes them on the left and that is why they are so in the image. At least he has a choice of where to put them. Did Ubuntu copy that from Mac OS X as well?

    • http://digitizor.com/ Ricky Laishram

      On the contrary, I have been reading that the buttons will be on left by default. It doesn’t make any sense to release a personalized version of the theme when the theme is being revealed.

      • DistroShoppinBob

        Not only is it default, it is also mandatory (no obvious way to change it back). Worse, it affects ALL OTHER THEMES. Also where has the 4th button gone, the window menu button? Now if I want to make a window stay on top or appear on every desktop I have to search for it in the task bar. The button order is also FUBAR – Max -> Min -> Close?

        • http://digitizor.com/ Ricky Laishram

          Madatory? Bad … really bad. I was under the impression that there will be some easy way to change it back to the right. :/

        • http://ben-deepthought.blogspot.com/ Ben

          For button placement, open gconf-editor then:
          apps > metacity > (edit button_layout to your preference)

          To move them back to their original sides, swap everything on the left side of the colon (:) to the right, and everything on the right side to the left. Fixing the Max, Min, Close order should be self explanatory. ^.^

        • Anonymous

          oops i pressd the like button instead of reply.It can be easily changed through gconf

          • http://www.flickr.com/photos/dserodio Daniel Serodio

            GConf is good enought for me, but I wouldn’t callit “easy”

      • http://drsjlazar.blogspot.com/ shane

        Hm… I was under the impression that the very first screenshots were published on one of the devs’ blogs. And they got used and reused and became splattered all over the net causing the confusion. i.e. they weren’t official reveal screenshots. I saw many posts and blogs saying the buttons were on the right by default.

        Anyway, I’m sure it’s nothing GConf can’t fix… but… another thing to fix when you install Ubuntu? Not good. I guess we’ll see sooner or later.

        I would like that music store on my Arch box though…

        • http://digitizor.com/ Ricky Laishram

          The screenshots are from the Ubuntu Wiki. https://wiki.ubuntu.com/Brand
          And I think the dev you are talking about is Jono Bacon. He did write a blog post announcing it. But it was after they were posted in the wiki.

          • http://digitizor.com/ Alex

            Too much of LEFT….RIGHT….LEFT….RIGHT. grrr….
            How about the MIDDLE/CENTER for a change?

  • Arthur

    Not to mention the now Microsoft funded Yahoo! has been made the default search engine, in favor of a profit sharing arrangement between Canonical and Yahoo!

    It’s like Microsoft is paying Canonical to make Ubuntu to look like a Mac.

    • Anonymous

      Ubuntu needs some money so it made a deal.Canonical needs some money since they are not asking a penny from you.

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  • http://bigbrovar.aoizora.org/ bigbrovar

    Its so sad to see Ubuntu go this path. The imitation of mac goes skin deep. and has been in the works for quite a while. First Mark shuttlesworth task free software developers to use the Mac as the gold standard for building apps, Then Ubuntu started the process of making installation of apps on ubuntu easy by introducing the software center (which was initially called the appstore). Also anyone checked of the gdm look that shipped with karmic? we are also hearing that Ubuntu lucid would be shipping with a music store built into rhythmbox (iTunes? ).. Then there is the Notification system which is just a complete rippoff of gowl or gawl (whatever its called on a mac) While some of this changes and imitations are good and necessary in making Ubuntu appeal more to mainstream audience. Still Ubuntu need to create an identity for its self because why should I leave my mac for a fake mac look alike?.. The free software world if full of ideas that can blow past anything to ever come from apple. We need to look in word for innovation on how to define a unique identity

    • http://digitizor.com/ Ricky Laishram

      Yup, absolutely agree with everything you’ve said. Macs looks good no doubt about it. But Ubuntu should not copy everything from Mac directly.
      And yes Ubuntu Lucid has a music store, called Ubuntu One Music Store, built into Rythmbox.

  • Anonymous

    Humanity Iconset(“The Monochrome Iconset”) has been around since karmic.This can be for One Version only since 10.10 will probably come with Gnome-Shell

  • Anonymous

    What if the Icons are monochrome and the wallpaper’s colour scheme is purple-ish.Has apple patented it?I don’t mind imitation as long as it looks good to me.Didn’t steve jobs support imitation.(Mac and Xerox)

    • Anonymous

      You cannot patent a wallpaper color… I mean seriously, you ll have a very hard time proving you were the first to have the purple wallpaper idea. It’s like using a given name as a trademark, it’s very hard to defend.

      What I could see being litigious are the music store and button placement, but even that… I think Apple is already too busy with HTC to think about smaller fish like Canonical…

      • Anonymous

        I agree that wallpaper colour cannot be patented but the design is similar. Not only this even the taskbar designs are similar. SO do you think a lawsuit is actually possible here?

      • ian

        Apple hasn’t patented music stores, either, since there are plenty of those too.

        Not to mention how many users would have been sued for putting their buttons on the left.

        Honsetly, who cares if Ubuntu looks more mac-like. Lets remember that the lighter theme (Radience) isn’t the default theme. The darker one (Ambiance) is. Ambiance is what Mac wishes it looked like.

        People say it’s change for the sake of change. But then what isn’t. Fear of change causes lack of progress.

        Regardless, it’s not the visual appearance that defines Ubuntu anymore. Ubuntu is defined by its superior inner-workings.

  • Anonymous

    I still see strong differences though:

    - Apple’s true branding color is ‘metallic grey’ and not purple.
    - For the menu-bar icons: Well, the Wifi, bluetooth and volumes icons are pretty standard symbols so I dont see the issue there. It makes also perfect sense to simplify them as much as possible to reinforce the idea of ‘integration’ that Linux has been lacking.
    - Ubuntu’s default themes are black and white and not metallic.

    I am not sure that Apple will sue Canonical over the color of a wallpaper…

  • oliver

    the similarity to os x was one of my first thoughts as well. you mention that the title bar buttons are now on the left but what about the obvious fact that they now also match the os x buttons exactly in shape and spacing? and I don’t consider the wallpaper similarity a stretch at all considering all the other similarities. also why is the lower gnome panel missing on the official screenshots? -but hey, the only that bothers me is they can’t be honest about it.

    • Anonymous

      Well oliver, the lower gnome panel missing is again another thing that takes out the GNOME-ish look from this version of Ubuntu

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  • Mohan

    Yep very macish!

  • anechoic

    gawd no hope for those of us who ran screaming from OS X?!

  • http://profiles.yahoo.com/u/7ROXEI4HJSIATFRLZQJR6KZ4YU Thomas

    Um no identity crisis here i just see two OSs trying to modernize their appearance nothing wrong at all with this what looks good is what looks good and go with what looks good.

    This is pointless to point out (see what i did there).

  • Rich

    You say “left” and “right”, but you mean “first” and “second”. Using my browser preferences, the images are placed one above the other. Just makes it look like you weren’t paying attention, when you yourself are criticizing other for exactly that. Just sayin’.

    • http://digitizor.com/ Ricky Laishram

      Probably something to with the screen resolution. Anyway, thanks for informing, I’ll change it to first and second.

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  • Nou

    ubuntu 11.04 is more machish



Is Ubuntu having an identity crisis? was originally published on Digitizor.com on March 6, 2010 - 4:03 am (Indian Standard Time)