According to the latest statistics released by Experian Hitwise, Bing’s market share in on the raise in the US. According to the statistics for August, Bing accounts for 29% of the searches in the US while Google is still holding a commanding lead at 65%,
Bing’s market share of 29% represents a 3% increase from its market share in July. During the same time, Google’s market share has a 1% drop.
Bing’s stats is a combination of the searches from bing.com and search.yahoo.com. (Remember that Yahoo search is powered by Bing.) While bing.com accounts for 13% of the searches, search.yahoo.com accounts for the other 16%.
The future of Bing looks good – a 3% increase is quite a big increase. If rumors of the Bing app for Windows 8 turns out to be true, Bing’s market share should see further improvements.
Google is well aware of the competition Bing poses for them. Earlier this year, Google accused Bing of copying their search results. With Bing eating into Google’s market share, it will not surprise us if we see more of these.
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