The mobile market is booming in India, with the availability of more and more phones in the lower price range band. With the rise in number of mobile users, mobile accessories are also emerging as a lucrative business directly connected to the mobile market. Taking advantage of this growth, Atul Mittal’s MyDressMyStyle aims to target the very audience that relates with mobile accessories.
Atul Mittal has been around in the mobile industry for quite some years and has immense knowledge of what sells and how to sell it. With MyDressMyStyle he has big plans to capture the mobile accessory industry. What his company sells are mobile skins, a fashion product that can make your mobile more colorful and unique. It’s made out of vinyl layer, is thin and the adhesive on it does not leave any marks on the phone, ensuring a scratch free surface for your phone.
MyDressMyStyle was launched on 24 October, 2011 and has sold more than 10,000 pieces till date through its retail outlets. These outlets are located in Delhi, Uttar Pradesh, Uttaranchal, Tamil Nadu and Karnataka. The company also plans to enter online market by March and make a digital footprint, and is looking for tie-ups with retail chains and online social media marketing, but for now it sells through its dealers and distributors in the above cities.
It offers a wide selection of skins, about 700 designs for 200 phone models, ranging from smartphones to other kinds of handsets. The skins sold by them are completely scratch-free with a material air frame that ensures no air bubbles are formed when putting the skin. The design print quality is also great. MyDressMyStyle is one of the first companies to scale up the mobile skins business. You can have a look at the designs they have to offer at www.mydressmystyle.com.
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