Last month Microsoft announced a deep integration between Bing search & Facebook and now it's the turn of iPhone! Microsoft has rolled out a new update to Bing Search which makes it very easy to find out about new, useful and relevant iPhone apps right within Bing search results. Since the feature is now live you can try it right away by running some search query in Bing either on m.bing.com or in the Bing app for iPhone.

Auto App Discover

This feature lets you discover new apps within the search results itself. When you search for something in Bing from your iPhone, you will be able to see related iPhone Apps along with the regular search results for your query. Here is a screenshot of a few test searches.

Auto iPhone App Discovery in Bing Search Results

App Search

When you search for specific iPhone apps on Bing using queries like Best Game Apps or Download Fruit Ninja, you will see the Apps in the search results on a priority basis. The apps are directly linked to their iTunes store pages so that you can easily download them.

Related: 80 Awesome Bing Search Tips & Tricks

Launch App From Search Results

This is really a unique feature in the Bing search results. Say, an iPhone app shows up in the search results and you have already installed it, clicking on that particular search result will directly open the iPhone app. Here is a demo:

Auto App Launch from Bing Search Results

Via Bing Blog