Looks like the American e-commerce hot shot Amazon.com has finally forayed its way into the Indian territory by launching its new website Junglee.com. The name might sound a bit weird going with Amazon but that's how it has been. Surprisingly this new portal from Amazon for India is not an e-commerce platform at all. It is rather a website that showcases products from other existing e-commerce portals and stores in India.

Junglee.com - Amazon's India Avatar

From the Junglee website:

Junglee is an online shopping service by Amazon which enables customers to find and discover products from online and offline retailers in India and from Amazon.com. Junglee organizes massive selection and multiple buying options from hundreds of sellers, and leverages Amazon’s proven technologies and millions of customer reviews to help customers make smart purchase decisions.

Well, for Indian consumers this means that they wont be able to directly make any purchases on the Amazon India website, instead they can only use the website to find and discover new products and then buy these products from the e-commerce portal or the store from where these have been sourced. Check this screenshot below for instance:

Flipkart not included in the Product sources listings of Amazon India

The screenshot above shows a book on the site (link) and as expected Flipkart is not listed as one of the vendors of the book, although Flipkart is selling the same book already. Another thing which we noticed is that Amazon is calling the categories of products as departments which is a bit unusual! Apart from this, the company also plans to hire in order to expand its operations in India.

Looking at their job contact e-mail address " [email protected]" gives us a feel that Amazon is desparately looking to make a dent in the Indian e-commerce space, but we have a feeling that they are late as Flipkart has already kickstarted the e-commerce revolution in India. Whatever it is only time will tell, whether or not Amazon gets to be the biggest shopping portal in India.

Thanks Sai for the tip