Many designers of the Ubuntu's new logo and theme worked on Mac platform using proprietary software.

The innovative branding adopted by Canonical's team consists of a new logo, boot screen, CD branding and a new cutting edge theme named "Light". Back in 2009, a review of Ubuntu's brand values and identity was conducted by a small team lead by CEO of Canonical Mark Shuttleworth, the results were shared with members of the Ubuntu Art community. The new theme will take effect in next April with version 10.04 and it will define Ubuntu's look and feel for several years.

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