Sing , Choir , Amplichoir
Do you like singing ? Do you like MTV ? If you are already shouting 'YES', then you will have to love DELL for what they have done. They have come up with AMPLICHOIR, an online community that aims at building the largest online choir.
Dell has partnered with MTV for this year's Europe Music Award, and this Amplichoir is an initiative to celebrate this alliance. Participants here will have to upload videos of themselves singing "Lolipop" featured in Dell's current ad "Treats" and the singer with the most votes will win VIP tickets to attend this year's awards show in Berlin. They will also be presented with an award on the Red Carpet.
Its open to citizens of UK, Ireland, Switzerland and Austria. The choir will be featured during the awards show. All in all, a very nice effort indeed.
Read more about it here.