Yahoo integrates Twitter into search and its portals
Following the footsteps of Google and Microsoft, Yahoo has announced that tweets from Twitter users into its search engine. Most of the features will be available by the year's end although Yahoo has already rolled out a few Twitter-integrated features. Yahoo is counting on the Twitter partnership to transform itself into a highly customizable social experience that lets people bring together and unify their activity from their many social experiences across the Web.
The partnership means that the entire public stream from Twitter will be accessible through Yahoo's different portals like Sports, Entertainment etc after proper filtering. It will also be available in the Yahoo search results as well.
Twitter's partnership with Yahoo goes a step further from their partnership with Google and Microsoft. The Yahoo partnership allows Yahoo users to not only view tweets but also post tweets from Yahoo's various portals. With this feature, Yahoo is hoping to increase the time users spend on the site. Yahoo is yet t announce when this feature will be available.