YouTube Founders Acquire Social-Media Analytics Firm-Tap11
YouTube's founders Chad Hurley and Steve Chen have acquired Tap11. Both the founders recently had formed a new company Avos. Avos, located in California, recently acquired Delicious.com, the leading social bookmarking service from Yahoo Inc. Tap11.com will be integrated with Avos.
Tap11 is a real-time business intelligence platformed company which makes software for other companies to help their businesses keep track of what's being said about them on Facebook and Twitter. It allows the marketers to analyze these information and campaign accordingly. Tap11 works with over 500 major brands, media companies, and agencies.
Hurley says the goal is to "create the world's best platform for users to save, share, and discover new content. With the acquisition of Tap11, we will be able to provide consumer and enterprise users with powerful tools to publish and analyze their links' impact in real-time."
Adam Zbar, CEO of Tap11, will stay on as head of business operations & strategy while CTO Braxton Woodham will become head of engineering at AVOS.
Source : Yahoo! News