Rumor had it that Twitter was going to unveil its advertising strategy and platform at cofounder Ev Williams' keynote yesterday at the South by Southwest conference in Austin. Wrong! Instead, Williams announced something called @anywhere. The Twitter blog post on @anywhere isn't terribly explicit about what it is, but it's at least a rough equivalent of Facebook Connect and Google Friend Connect -- a way for third-party sites to hook themselves into Twitter so that folks' Twitter identities follow them across the Web.

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