In order to make the Azure Platform more attractive for developers, Microsoft has announced the launch of it's Windows Azure Toolkit for developing Social Games. The social gaming scenario is hot right now with games such as Angry Birds and the Heist selling like hot cakes in various app stores, Microsoft is taking advantage of this fact for good.
Electronic Arts has jumped on to the Social Media bandwagon in a big way by launching a cross-platform Social Gaming Network called Origin that works on both Desktop computers and mobile device platforms.
Microsoft is gradually jumping on the Social bandwagon by leveraging the power of Facebook. After launching Docs.com, Microsoft has launched a new social crossword game called - Team Crossword.
Google has secretly invested in Social Gaming major - Zynga in order to power Google's own social games.