Looks like Playboy is not satisfied with people visiting their website just from their homes. Apparently they want people to visit their website from work too. So they have a launched a new safe-for-work site, which will contain no nudity. The site, called TheSmokingJacket, is named after Playboy founder Hugh Hefner's favorite pieces of clothing.
According to Jimmy Jellinek, Playboy's editorial director:
A lot of our audience logs on (to Playboy.com) after work and we saw that we were missing a golden opportunity to reach guys when they're online the most: when they're sitting at their desk, not working, sending e-mails to their friends.
Lead producer of the site Matt Gibbs said that TheSmokingJacket is "the go-to site for those who are bored at work".
Since the word "playboy" leads to a website being blocked by many firewalls, there is no mention of the word anywhere in TheSmokingJacket. The only indication that it comes from Playboy is the logo.
[cource: CNET News]
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