Lenovo, the second largest PC company in the world launched its Do Network on Wednesday, building on its current global brand campaign tagline “For Those Who Do”. The online network aims to achieve what the company has always strived to do, bring to its users the best tools and resources for technological empowerment.
With the theme for the first cycle being “Innovation for Technology”, like-minded individuals or ‘doers’ are urged to form teams and submit ideas on how to use technology in innovative ways so as to solve one of these challenges – portable education, traffic jam or products=progress. There will also be a fourth wildcard challenge.
The idea is to provide the teams with as many resources for their projects. The online platform will also serve the purpose of connecting these teams to other individuals who can provide advice and assistance to the projects.
The Do Network will consist of contest cycles with different themes, each being of 90 days. Once the teams submit their ideas, they will be asked to garner votes and also accomplish certain milestones. The top ten finalists will get a chance to work in the Do Lab with distinguished mentors over a period of 3 months in order to refine their ideas and projects.
The mentors associated with the Do Network include Rajiv Makhni (Managing Editor for Technology at NDTV), Rajan Anandan (MD, Google India), Mahesh Murthy (Managing Partner, Seedfund) and Kishore AK (CEO and Co-Founder at Althea System).
Elaborating on Lenovo’s vision of creating technology that enables people to get out there and accomplish things, Shailendra Katyal, Director, marketing, Lenovo India says, “Through the Do Network, we want to create not just a platform but a movement that brings Doers together to push the limits on collaboration and creation, and inspire them to unleash their great ideas and turn them into
something meaningful and tangible for their communities.”
Lenovo is launching the Do Network in Indonesia and Russia as well. In each country, the top ten finalists will be given Lenovo equipment of upto $2000 and the grand prize winner will receive a $25,000 grant to finish their project. The contest is open from now till March 7, 2012. Interested participants can submit their project ideas at http://donetwork.lenovo.com
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