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Indian Celebrities Investing in Online Start-ups: Quick Buck or Real Business?

By Debjit on December 10th, 2011 

It’s not unnatural to find international celebrities becoming angel investors for start-ups, especially sectors like mobile and Internet. Singer Lady Gaga and Google have teamed up to launch Backplane, another social network which is yet to go live. Similarly Kim Kardashian launched, an e-commerce site that now has more than 3 million users and has raised $60 million.

Following suite, now Karishma Kapoor has become the single largest individual shareholder in an e-commerce start-up called “I want to share this with every young mother. I really believe in Babyoye’s vision of giving babies the right start in life,” said Karishma Kapoor, on the website.

Karishma Kapoor invests in

Karishma Kapoor invests in

Previous investors in are Accel Partners and Tiger Global Management. However, the company’s founders – Arunima Singhdeo and Sanjay Nadkarni continue to hold a majority stake in their start-up.

With India’s growing e-commerce sector, many Bollywood celebrities have shown interest and confidence in online start-ups. In 2011, actors including Ajay Devgan and Sanjay Dutt have invested in an e-ticketing and entertainment website called in January.

Similarly Vatsal Seth set up with actor-producer Sohail Khan. Seth was quoted, “ “The Internet has the potential to connect stars to a large number of fans worldwide who can be potential buyers of that particular star’s shopping line, accessories stores, etc.”

Websites selling tshirts, watches, sunglasses and original film merchandise are a hit with the youth as is visible in the popularity of Salman Khan’s Being Human tshirts, for which he also has an online shop. Shilpa Shetty has also invested in a website called that offers deals on real estate and home loans.

And not just Bollywood, even cricketers are actively investing in e-commerce with Zaheer Khan being roped in by luxury e-commerce website to launch his own line of fashion apparel. This emerging trend is certainly setting the stage for e-commerce to finally rise and become the dominant consumer preference in India.

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Indian Celebrities Investing in Online Start-ups: Quick Buck or Real Business? was originally published on on December 10, 2011 - 10:25 am (Indian Standard Time)