With e-commerce potential growing in India, established offline healthcare chains across India have taken the online path to expansion. Pharmacy chain Medplus, which has over 1000 outlets all over India has launched MedplusBeauty.com, an online shop for all kinds of beauty and healthcare products, with a huge selection of 12000 products from major national and international brands.
Apart from offering products for sale, MedplusBeauty has a Virtual Studio that serves as an interactive tool users can use to create unique looks for themselves and try make-up products before making a purchase. The user can upload his/her image on the website and try various brands of make-up, buy the products used and share the look with others.
Opportunities in beauty, wellness and personal care have been growing given the recent acquisition of Lifemojo - a health care e-commerce startup, and the company considers MedplusBeauty.com a big opportunity to overcome the traditional limitations of brick and mortar retail such as limited availability of products within a store and absence of multiple payment options. With virtual studio in place, the user gets an unparalleled experience of trying products before buying, a facility not available in most online stores for beauty products.
Our supply chain management and distribution expertise allows us to offer a wider variety of products, competitive pricing and convenience of home delivery and still remain highly competitive” says Dr. Madhukar Gangadi, Founder and CEO, MedPlus.
Products can be ordered and delivered via two methods – the customer can either opt for home delivery or choose to pick up his order from the nearest Medplus store. The website guarantees same day delivery and also offers Cash on Delivery apart from the traditional payment methods.