Weddings are big business in India, with an ever expanding marketplace providing services ranging from flowers to catering to honeymoon packages. And with so many vendors flooding the market with similar services and offering great deals, the consumer is left confused and left at the behest of a wedding planner.

What ShaadiMagic.com seeks to do is end the headache of going through numerous vendor pamphlets and options, and brings all wedding related information under one online portal. Shaadimagic is a Delhi based start-up that provides all important information one might need to organise a wedding smoothly, and serves an important function of providing a vendors listing service, which cuts down time taken to look for them in the process, and saves unnecessary headaches for the families.

The website provides basic features such as a wedding planning magazine, lists of vendors and agencies, shopping tools for the bride and groom and also plans to offer expert guidance in the future. It also plans to expand its service listing to major metropolitan cities in India.

The start-up is at an initial stage and is yet to fully establish itself as just a local search engine for the wedding market or develop into a full blown content portal. It currently uses free plugins from Joomla. A more focused and crisp approach towards the concept is required.

However, with what it offers now, the prospects look good. The website is quite easy to navigate through and has tabs for all wedding needs. Everything from invitations, photography, food to honeymoon deals, venue options and make-up is given. Since vendors list themselves or the Shaadimagic sales team approach them and it’s a paid service, hence quality of vendors is maintained. It’s a free service only for the end consumers, i.e. the to-be weds.

Overall, the developers must look into refining the technology used for the portal to focus the wedding planning approach and look to expand into a content portal which would ensure it gets an identity of its own which goes beyond just being a local search engine. For the services offered at the moment, it definitely looks to be a promising start-up.