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Consumers Prefer Websites & Mobile Sites Over Mobile Apps – Reveals Survey

By Debjit on January 18th, 2012 

One in three online consumers will buy a tablet by 2014. More than 60% of 25-34 year olds own a smartphone these days. With these facts in place, the connected consumer is truly one of the best subjects for analysis. A recent survey by Zmags uncovers the digital habits of this connected consumer who is always on the go.

What do you prefer - Mobile site or Mobile app?

What do you prefer - Mobile site or Mobile app?

The survey reveals that only about 4% of these consumers use branded apps, while 87% prefer using websites and mobile sites. This obviously is a good sign for the tablet commerce industry, with users using tablet-optimized sites like on their devices. What is interesting to note is that this connected consumer is not just restricted to the 25-34 years age fold, but extends to individuals in their forties as well.

The dominance of Facebook is also evident, since the survey shows that more than 75% connected consumers are also active on Facebook. However, Facebook is not going to function as a mall, even with 50% consumers logged in on their Facebook accounts while shopping online and are engaged with brands’ fan pages. Social commerce websites like are doing well, attracted a more design-oriented audience.

The survey also shows that 87% connected consumers till prefer using their PCs or laptops to browse websites. More and more consumers also use their tablets to shop or visit mobile sites on their smartphones. 43% consumers own a smartphone and 16% own a tablet, yet prefer a regular website to a smartphone app for shopping. Women comprise 52% of connected consumers, with a household income of $63,000 and mean age 40.

Facebook is also a medium to shop for about 34% connected consumers with tablets although the total share of consumers visiting a website from their tablet is just 9%.

Zmags’ survey is based on a small sample size, about 1500 people in the United States, and does not mention their age, gender or location, but the statistics given by Zmags are rather informative and intriguing.



Consumers Prefer Websites & Mobile Sites Over Mobile Apps – Reveals Survey was originally published on on January 18, 2012 - 1:45 am (Indian Standard Time)